Over the last week, I have been worried about a warning message from Aweber telling me that I need to improve my email opening percentage.
This coupled with several people I know in the industry getting their accounts shut down, I was a little worried.
You see, I thought I was doing great building my subscribers and getting them to interact with my emails. However, clearly, Aweber had a different view.
So there I was, in front of my laptop, scratching my head, not knowing what to do, should I look at my email headlines, or is it something else.
After a little research and a quick chat with my network of affiliate marketers, the answer dropped in my lap, it is so simple I had missed it.
So here it is, prepares to slap your forehead.
I had not kept up with my subscriber maintenance!
What lee you mean I must maintain my subscribers … I do that by sending them daily emails.
Yes, that what I thought, but I was looking at this all wrong.
What I mean by maintenance is clearing off all the subscribers who are not interacting with my messages.
But Aweber, they may open the next email, buy something.
I worked hard for them, clean them off my list …NOOOOOOO!
Time for a reality check, if a subscriber has not opened any of your emails for the last 90 days, they are NOT going to open your next email.
Harsh but true, so here is what I did.
Backed up my email lists, you can use them in other ways, like focused Facebooked advertising.
Deleted anyone who unsubscribed – these won’t affect your open rate, but your charging level on Aweber is based on the number of subscribers you have, active or not,
I searched and deleted everyone who had not opened an email for the last 90 days.
It’s painful to see a significant percentage of your subscribers leave your email lists, you must remember that if they are not interacting with you, then they are dead weight.
So what has this Purge done to my open rates?
I have seen a 50% improvement immediately, no more warning messages in my eyes that’s a success.
So from now on, I will run a purge every month and keep my list full of subscribers interacting with me and my messages.
I recommend that you regularly clean your email lists and avoid the wrath of your autoresponder.
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