How to write killer Facebook Ad’s – A simple formula
One of the things I have been working hard to learn is how to run a successful Facebook ad’s campaign.
While I have had some success with my paid advertising on Facebook, I know that I can do better so I have been working hard this week to learn how I can improve in this area.
I Want You To Share in what I have learned.
I was convinced that there is a secret formula that the Facebook ad experts use, and keep to themselves.
Well, I was right, and I was wrong. Normal service for me !!
Let me tell you what I mean.
There is a formula, while a lot of Facebook Ad’s experts are not hiding this formula, they don’t go out of their way to tell anybody about it.
The Formula – P.A.S
P.A.S formula stands for Problem, Agitate, Solve.
- Problem – Problem statement, you need to understand the main pain points that impact the people in your niche for example – Not sure what to say in your emails?
- Agitate – time to rub salt into the wounds, use a statement to make the reader feel the pain of the problem more, for example – Tired of staring at a blank screen?
- Solve – Now we give the reader our solution to the problem. Give them the answer to their problem, your lead magnet or product you are promoting.
Types of lead magnets
- Cheat sheets
- Tools & resources
- Swipe files
3 Keys to an Irresistible offer
- Done for you mechanism
Specificity – Rather than say “how to lose weight” say ” 6 Weeks to skinny jeans.”
Create a mental movie!
Another example – “how to find writing gigs” vrs “23 Freelance writing gigs that pay $100 per article”
You get the idea.
Curiosity – you can use curiosity to gain clicks for example -Warren Buffits No1 stock pick!
Done for you lead magnets for example “23 plug n play email templates.”
I am actively putting my FB ad’s in place as I write this blog post.
I will post my results later on, good or bad, so keep your eyes open for that post.
Have a great day.