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How To Write Killer Facebook Ad’s

How to write killer Facebook Ad’s – A simple formula

One of the things I have been working hard to learn is how to run a successful Facebook ad’s campaign.

While I have had some success with my paid advertising on Facebook, I know that I can do better so I have been working hard this week to learn how I can improve in this area.

I Want You To Share in what I have learned.

I was convinced that there is a secret formula that the Facebook ad experts use, and keep to themselves.

Well, I was right, and I was wrong. Normal service for me !!

Let me tell you what I mean.

There is a formula, while a lot of Facebook Ad’s experts are not hiding this formula, they don’t go out of their way to tell anybody about it.

The Formula – P.A.S

P.A.S formula stands for Problem, Agitate, Solve.

  • Problem – Problem statement, you need to understand the main pain points that impact the people in your niche for example – Not sure what to say in your emails?
  • Agitate – time to rub salt into the wounds, use a statement to make the reader feel the pain of the problem more, for example – Tired of staring at a blank screen?
  • Solve – Now we give the reader our solution to the problem. Give them the answer to their problem, your lead magnet or product you are promoting.

Types of lead magnets

  • Cheat sheets
  • Checklists
  • Templates
  • Tools & resources
  • Swipe files
  • Recipes
  • Planners

3 Keys to an Irresistible offer

  • Specificity
  • Curiosity
  • Done for you mechanism

Specificity – Rather than say “how to lose weight” say ” 6 Weeks to skinny jeans.”

Create a mental movie!

Another example – “how to find writing gigs” vrs “23 Freelance writing gigs that pay $100 per article”

You get the idea.

Curiosity – you can use curiosity to gain clicks for example -Warren Buffits No1 stock pick!

Done for you lead magnets for example “23 plug n play email templates.”

And Finally

I am actively putting my FB ad’s in place as I write this blog post.

I will post my results later on, good or bad, so keep your eyes open for that post.


Have a great day.

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