Facebook Marketing and Ad Campaign
If you have an online business one of the critical things that you need to do is drive traffic to your landing pages websites or wherever you are making or presenting your offers.
Because of this, I have spent a great deal of my time learning how to market my business on social media. Let’s face it seems to be an of a lot of people on there and some of them may be interested in what I am promoting!
Social media marketing constantly changes and evolves. What works on YouTube or Twitter may or may not work on Facebook. What works on Facebook might or might not work on all other social media platforms.
That is why I am taking on a constant learning curve to learn more about how to get the most out of my marketing on Facebook campaigns.
These are three things I have learned that will improve your Facebook marketing and ad campaigns,
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It’s imperative that you advertise,
Facebook ads have always been celebrated for their ability to Marco target audience. This one feature alone makes Facebook advertising exceptional value, once more Facebook is continually improving its system while collecting massive amounts of data on the users.
As of today about 95% of the audience you have already will not see your post or content on your Facebook timeline, or Page. To increase your reach, you are going to have to expand your marketing to include paid advertising. Bottom line as a marketer you would be insane not to use this resource to its fullest.
In short, it is imperative that you advertise.
Find a happy medium.
OK or six times a day just too many packs and once a week is not enough, what is the magic number? Whether you are posting text, photos, video or a combination of all three, there is a ratio that you should be following.
Now some researchers have said that after your first post of the day, the reach starts and continues to decline throughout the day as you post again. Others have shown that 5 to 10 posts a week is adequate, while still, other experts say that you should be posting five posts today.
So what is the answer?
One answer is to take advantage of Facebook ads because in this situation you control the visibility and reach of your post by setting your budgit; additionally, if the ad is clicking, they are landing exactly where you want them too.
As for the number of post per day that relies on who your audience is and what they want. The real key is to post stuff that your audience is looking for; look to post engaging content to get people to come back again and again.
Post your Facebook ads during peak times.
Now you can review your Facebook analytics or use one of the aftermarket social media marketing tools to determine just when your peak activity occurs. However, you do have to remember that the organic reach only applies to a small audience percentage.
You should not discount posting or advertising in the off-peak times. Remember social media is a global phenomenon. What may be night time for you maybe the pic time somewhere else!
Also, off-peak posting may reach more people because there is less activity and your post has a better chance of standing out from the crowd.
So we sat down to talk about social media marketing and the three things, when implemented, will help to improve your Facebook range and boost your Facebook ad campaigns.
The three things we talked about is that it is imperative you advertise, how often you should post and what you should think about when planning what time is the best for your posts.
I know, but I’ve only scratched the surface when it comes to social media marketing on Facebook advertising. That’s why I am going to continue to learn about this fascinating subject, and I suggest you do the same.
I hope you liked this article and will share it with your friends on Facebook, of course!